Michigan CPA Firm Experiences 100% Increase In Lead Volume

Over a year ago, a certified public accounting firm in Macomb County Michigan needed assistance with their digital marketing and engaged BizHive for assistance.

The practice focuses on small business accounting, tax preparation and filing, and pro-active tax planning services.

Their Starting Point

As experts in finance and taxes, the firm had entrusted previous providers to assist them with the digital marketing of their practice.  However, what resulted was a lack of results in the form of a reduction new business opportunities along with the following:

• Fragmented platforms used for search engine submissions and online directory placement management
• No active management of services
• Overlapping services by different vendors resulting in cost overruns
• No centralized communication to and for the client

What Changed for Them

After engaging BizHive, an audit was conducted of the digital marketing platforms and channels being used and the following changes were implemented for the practice:

• Elimination of previous platforms that were used which resulted in a $500 savings
• Reduction of the overall budget with the elimination of overlapping vendor services which resulted in a $300 savings
• Implementation of search engine advertising in Google which resulted in a dramatic increase in inbound website form leads and phone call leads
• Implementation of website visitor analytics to help drive future marketing decisions
• Centralized communication and campaign process

Results Matter

Following the implementation of new services by BizHive and the discontinuance of previous services, the following results were achieved within a six month period:

• 100% plus increase on inbound phone calls for the practice services
• 100% plus increase on inbound website lead submission for the practice services

Message from The Client

BizHive has this down to a science.  I know that when our phones right it’s because of what they are doing.

Take The Next Step

Now is the time to consider how to maximize your digital marketing efforts.  To learn more about how we can help you contact us for assistance at any time or call (248) 662-5323.