BizHive Selected For Google Search Engine Program

About The Google AdWords Program

Google offers an advertising program for its search engine called AdWords that allows a business to selectively market its services and products under certain keyword searches.

In an effort to help businesses gain greater exposure online, Google works directly with companies such as BizHive with continuing education programs, online trainings, and specialized webinars for its AdWords program.

As an agency that specializes in search engine marketing (SEM) and search engine optimization (SEO) BizHive helps businesses with creating and managing their online search advertising efforts by using Google’s AdWords program.

Targeting The Right Customer with Google Adwords

A common challenge for businesses that participate in online advertising is how to effectively target the right customer.

Google AdWords is unique in that the program addresses this core concern of advertisers and also offers capabilities that are typically not found with other online advertising platforms. A few of the key features of AdWords include:

• Placement of your advertisements on mobile devices such as the iPad, Android phone, and iPhone.
• Geographic targeting of your advertisements based on zip code, city, state, region and country.
• Contextual targeting that matches your advertisements to relevant sites on Google’s Display Network using certain keywords or topics.
• Tracking a user’s interests based on browsing patterns and assigning those interests to specific categories that are targeted by advertisers.
• The ability to target website visitors that leave your website without conducting a purchase or transaction while they browse other websites.
• Integration with analytics tools that compare the trends and behaviors of paid visitors on your website to visitors that are gained from other online sources.

To Learn More About Google AdWords

If you are interested in learning more about how Google AdWords can assist your organization with greater online search visibility, we encourage you to Contact BizHive or call us at 248-662-5323 to speak with one of our advisors.