Quite often the team at BizHive is asked to help an organization plan an entire online marketing strategy from scratch.The team at BizHive has created and implemented customized online marketing strategies for companies in the following industries:
- Legal
- Ecommerce
- IT
- Professional Services
- Retail
- Financial
- Industrial
- Medical
- Government
Within each and every online marketing strategy we create there are several unique factors and variables that need to be taken into consideration. Below are important services that should be considered for inclusion in an effective online marketing strategy:
Social Media
- Social media marketing of organic non-paid content
- Advertising on the major social media channels
- Effective branding on the major social media channels with artwork, logos, avatars and more
Search Engine Visibility and Placement
- Technical on-page search engine optimization
- Technical off-page search engine optimization
- Paid placement in search engines that include text, mobile, display, video, call only, and image advertisements
Content Creation and Sustainability
- Defining a process that allows your organization to consistently create high-quality original content
- Establishing a process by which content gets syndicated to your website, blog, social media channels and beyond
Analytics, Lead Generation, and Purchases
- Defining how success will be measured for inbound lead generation and online purchases
- Determining what tools are needed and how those tools will be implemented and used for success measurement
Your Competition
- Complete audit of your online competitors and a ranking of the factors that cause them to win
- A plan to crush the online competition
Online Reputation Monitoring
- Free or paid accounts with The Online Body Guard© for the ongoing monitoring of your online competition
Every company that pursues an online marketing strategy with BizHive has different needs that then require unique levels of involvement from each of the above services…and beyond.
If your company is seeking to bring clarity and organization to its online marketing initiative, then contact us today for your complimentary consultation with an online marketing strategy expert.
